The Day of the Living is our new campaign to raise awareness of donation, remember those who donated, and celebrate those who are only living because of donations.
Taking inspiration from the colourful Mexican festival The Day of the Dead, in which ancestors are remembered with a vibrant and colourful festival; The Day of the Living campaign will raise awareness about the importance of organ donation with the same energy, optimism and joy.
Instead of Dia de los Muertos we are celebrating the Dia de los Vivos!
The campaign is a nationwide celebration of donation, stressing the good the generous act can do. Activities and events will be taking place nationwide leading up to the “The Day of the Living” which takes place on the same day as the Day of the Dead - Saturday 1st November.
Read more about what else is going on in our events page here